Green Tech Will Drive Economic Recovery

I have been speaking a lot over the last few years about America's need to assume a leadership role in clean energy technologies and solving (or heavily mitigating) the global climate crises. I am happy to see an important change in attitudes and value systems of people across the world -and particularly in this country- as it relates to our shared dilemma... shifting from a mind set of wastefulness and resource depletion... to one of energy conservation and independence, recycling [everything we can] and moving toward a world that runs on clean, renewable energy and treating our planet's resources in a way that is sustainable for our many future generations.

Now that we have achieved a critical mass in collective thinking and concern about these issues it is time to start investing in and developing these innovative technologies and solutions... lest we allow ourselves to fall further behind the many countries that have leaped ahead of US in 'green tech' investment and research. It was America that created the ideas and technologies that have have changed the world several times over... from the industrial revolution to the information [technology] revolution... and now where are we? Behind the curve.

I just read a spot-on article http://www.cnn.com/2009/TECH/08/13/shapiro.green.jobs/index.html by Andrew L. Shapiro, founder and president of GreenOrder, offering a very reasoned assessment of where we are, what we need to do -as a nation- in order to help save our planet AND OUR ECONOMY from it's current peril.

The benefits of an even greater investment -by our government, our private sector and ourselves- in the new green economy are pretty clear.

Celebrating the Art and Design Community

This may be a bit off topic... on the surface. Yet, I wanted to celebrate the inauguration of a new forum for art and design professionals.

It is in keeping with the ceremony of the launch of this unique online community of inspired and talented artists, craftsmen and design professionals that I write this post on on the topic of social marketing.

In your respective fields, you cultivate ideas and create unique and compelling stories -masterpieces of art and design... that engage... that excite... that elicit emotion and fulfill desires. This online community will help you all share your individual stories.

Social Marketing is about telling your unique story to your defined market. Social Media is the tool. When individuals in your desired market participate in the process of sharing your vision and promoting your value, they become an integral part of building your brand.

The Community of Art and Design... Was Designed... to provide a forum for the collaboration of IDEAS... to engage each other and the people we seek to serve... and to leverage a world-class network of industry professionals to develop synergies and reach our defined markets.

Enjoy / Participate / Create

Jeff Kratsch
Chief Innovation Officer
MarketsBeyond

www.marketsbeyond.com